Privacy Policy

1. No Account Registration

RateTracker does not require you to create an account or provide your name, email address, or phone number to use the core features of the Site. We do not knowingly collect personal identifiers such as these through standard use of the Site.

2. Information We Collect Automatically

Like most websites, we automatically collect certain technical and usage information when you visit the Site, including:

• IP address (which may be treated as personal data under applicable law)
• Browser type and version
• Device type and operating system
• Pages visited, time spent, and referring/exit pages
• Approximate location (derived from IP address)
• Date and time of access

This information is collected through standard server logs, cookies, and similar tracking technologies (see Section 4).

3. Advertising, Google AdSense, & Analytics

We use third-party advertising companies and analytics services to serve advertisements and understand how visitors interact with the Site. Specifically, this Site uses **Google AdSense** to serve advertisements.

4. Cookies and Web Beacons

Cookies are small text files placed on your device to collect standard internet log information and visitor behavior. We, along with Google and our third-party advertising vendors, use both first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Google AdSense DoubleClick cookie) to:

• Serve and Optimize Advertisements: Align ad displays based on prior user search interest.
• Track Traffic Statistics: Analyze site bounce rates, session durations, and user flow paths.
• Store Preferences: Maintain custom user choices (like calculator options) locally.

You can choose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in your security software. However, this can affect how you are able to interact with our Site as well as other websites.

5. How We Use Information

We use the information described above to:

• Operate, maintain, and improve the Site
• Analyze usage trends and Site performance
• Serve and measure advertising
• Detect, prevent, and address technical issues, fraud, or abuse
• Comply with legal obligations

We do not sell personal data to third parties.

6. Data Sharing

We may share information with:

• Service providers (e.g., hosting providers, analytics providers, ad networks) who process data on our behalf
• Legal authorities where required by law, regulation, legal process, or governmental request
• Successors in the event of a merger, acquisition, or sale of assets, subject to this Policy or a materially similar one

7. Data Retention

We retain automatically collected technical data (such as server logs) only as long as reasonably necessary for the purposes described in this Policy, or as required by applicable law, after which it is deleted or anonymized. Retention periods for data collected by third-party analytics and advertising providers are governed by their own policies.

8. Your Rights

Depending on applicable law, you may have rights to:

• Request information about data we hold that relates to you
• Request correction or deletion of such data
• Withdraw consent to non-essential cookies at any time via your browser settings or available opt-out tools
• Lodge a grievance with our Grievance Officer (see Section 12)

Since we do not collect directly identifying information through account registration, most of these rights apply to data held about you by our third-party analytics/advertising partners, which you can manage directly through the opt-out tools linked in Section 3.

9. Children's Privacy

The Site is not directed at children under 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can take appropriate action.

10. Data Security

We use reasonable technical and organizational measures to protect information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.

11. Third-Party Links

The Site may contain links to third-party websites (such as retailer or merchant sites for price comparisons). We are not responsible for the privacy practices or content of those external sites. We encourage you to review their privacy policies separately.

12. Grievance Officer

In accordance with the Information Technology Act, 2000 and rules made thereunder, the contact details of the Grievance Officer are:

We will address grievances within the timelines prescribed under applicable Indian law.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be indicated by updating the "Effective Date" above. Continued use of the Site after changes take effect constitutes acceptance of the revised Policy.

14. Contact Us

For questions about this Privacy Policy, contact us at: